More and more people ask instead of searching. And that answer is not ten blue links: it is two or three brands mentioned. GEO (also called AEO) prepares your business so ChatGPT, Perplexity, Claude and Google AI answers understand you, summarise you correctly and name you.
Optimisation for where your clients will ask tomorrow, not where they searched yesterday.
GEO stands for Generative Engine Optimisation, also called AEO. It is the set of techniques that make AI systems answering questions understand your business, summarise it correctly and cite it as a source.
SEO fights for a position in a list of results. GEO fights to appear inside a written answer, where only two or three brands fit and there is no second page. They share technical foundations, but the shape of the content and the signals that matter are different.
Yes, though not like classic SEO. You measure it by asking: we define a set of real questions from your sector and check each month which answers your brand appears in and which it does not. We also track the visits arriving from ChatGPT and Perplexity.
It helps a lot, because they share foundations: a fast, readable, well-structured site serves both. That is why they are usually taken together, though you can start with GEO if your site is already healthy.
In short: you do the work for the AI. We explain who you are and what you do in a format these systems can read and quote, answer your sector real questions in writing, add the structured data they need, and make sure they can read your whole site. Then we track each month which questions you appear in. That is exactly what the GEO service does.
Yes. Since August 2026 the EU AI Act requires AI-generated content to be labelled. Everything we produce with AI is delivered labelled and compliant, so you gain visibility without risking a fine. It is an extra almost no agency offers yet.
No endless forms, no auto-replies. Lucas answers.
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